Marketing a Dog grooming business is a lot like marketing any other type of service. If you can master word-of-mouth, you’re golden. However, you need to have an ongoing stream of customers first. Use these tips I’ve gathered from successful, local groomers in your own place of business and see how your customer base grows.
Dog Grooming Marketing Tip #1: Always Give a Little Bit More.
At the end of the day all your customer really expects is a clean, good looking and good smelling Dog however we think you should always give a little more than they expect. This could be by way of giving away low cost freebies like a mini bottle of Dog Cologne, a magnet with your logo and contact details on (they won’t forget you if that is always stuck on the fridge), biscuits……you see where I am going with this. This will surprise your customer and make them feel that they are getting a really personal service.
I would reccommend looking on Christies Direct for various goodies.
Dog Grooming Marketing Tip #2: Social Media.
Nothing speaks louder than words, and posting photos of your freshly groomed dogs on Twitter and Facebook is bound to get attention and praise. Remember, everyone loves cute pets, that’s why there are sites on the web that make thousands of dollars every year just for finding and posting cute pet photos. It also adds a personality to your brand and gives you an online presence even if you don’t have a website. Facebook is a must and Twitter is a great addition, so that people can chat with you more directly.
Dog Grooming Marketing Tip #3: A Website.
I may have just contradicted myself there, but you need to have some, any kind, of online presence. Without looking up your phone number and calling directly, you need to tell people when your hours are, how much your services are, and what you offer. Additionally, it’s a great idea to offer some kind of online scheduling tool so that people can make appointments online. A tool that sends them an email reminder when their appointment is coming up is even better. K9 have an in house designer who can design you a stylish website either as part of the marketing package or on it’s own, it will be designed to match your van artwork, leaflets, business card etc so that you can promote yourself as a professional branded company, this way in time people around the town will recognise you immediately.
Dog Grooming Marketing Tip #4: Offer cheap washes.
Any business struggles at the beginning, when you first start out you do the obvious, like leaflet drops, posters, hand out business cards etc. In addition to this why not hold an opening day and offer cheap washes, just washes no clipping or styling. If you are running a mobile dog grooming business then this could be held at a local popular dog walking spot, if it’s muddy then dog owners would bite your hand off for a cheap quick wash and dry before putting the Dog back in the car.
This will stick in their mind and when they decide to book their Dog in for a groom they will think of you before anyone else.
Dog Grooming Marketing Tip #5: Offer an “open kitchen”.
Your customers, especially the ones who have never had their dog groomed before will be a little apprehensive, they want to see that you are taking good care of their ‘best buddy’.
Great marketing is allowing your customers to come in and see exactly what’s going on. Offering an “open kitchen”, so to speak, where customers can watch you trim and style their Dog when they walk in, will make them feel at ease. Watching you interact with their dog with love and care will make them feel at ease straight away.
Sometimes however this is not a good idea, speaking with other Groomers some have said that as soon as the Dog see’s his/her owner they become unsettled so perhaps instead you can give them the option to come and see you groom another Dog, that way they can still see how you interact with the Dogs.
Dog Grooming Marketing Tip #6: Offer a loyalty rewards program.
Dog grooming is not a necessity for all dog owners. In many cases, it’s a luxury. That’s why it’s a great idea to offer discounts and rewards to frequent customers. These rewards will not only remind customers to come back, but will encourage them to keep coming back to you, rather than going somewhere else.
Above all, remember to compliment and praise every Dog that comes in, even the most ruthless dogs. Their pet is a member of their family, and just like you wouldn’t tell someone that their baby cries too much or has big ears, you shouldn’t do this to their beloved Dogs either. Every customer who walks out the door should feel like you loved their pet the same way that they do.